![]() ![]() With just the right amount of styling to stop it from looking extremely dull. Replace it with the Yaris in Toyota’s “Brilliant” marketing campaign and it wouldn’t make the least bit of difference. So as you can see, what we have here is…a car. With a different steering wheel because the Tercel had to comply with airbag regulations. At a glance, it seems that the interior is the same dashboard they used in the Tercel. Having said that I’ve noticed that in this picture the ‘90s Corolla LCD clock is missing. Now, interiors of city cars in this era are nothing to write home about but I feel as though we have to show it here. It was a Toyota engine, it would get you there but it wouldn’t get you there quickly. But with 54 horsepower on tap you’d probably want to set off a couple of minutes earlier than usual. And if you wanted something that was thoroughly modern then there was always the “New Edge” Ford Ka.įor power, you had a 1.3-liter gasoline engine providing 99 horsepower, or for thriftier buyers there was a 1.5-liter Diesel. If you wanted something with pretty looks in that segment at the time the Peugeot dealer would’ve gladly sold you a 106. With that in mind, nobody should’ve been surprised when they saw the 90-series Starlet was released and was a completely inoffensive and conventional package. Or the pocket rocket Starlet GT Turbo with its 135 horsepower engine and active suspension.īut for the most part they were essentially motorized shopping trolleys for people that had already drank the Toyota Kool-Aid and weren’t particularly concerned about driving dynamics. There were a couple of exceptions, like the Toyota Sera had Starlet underpinnings but was made into a retro-futuristic driving pod complete with projector headlights and butterfly doors. In other markets the Starlet lived on providing reliable, if uninspired transportation. It wouldn’t make sense to sell both models in America, where the market was moving towards bigger vehicles and the Americans could only send so many cars a year. The new Starlet was much closer to the Tercel, they were similarly-sized, front-wheel drive and available as either a three or a five door hatchback. ![]() In 1984 the Starlet bid farewell to the American shores, leaving the Tercel to hold down the subcompact fort. I wonder if they could’ve done much more with the last Starlet. And this being the same people that later brought you “Grounded to the ground” they decided that was good enough, so the slogan for the Yaris became “It’s a car!”. Unfortunately, when it came to actually do it they came upon the realization that there was absolutely nothing to actually say about the car apart from the fact that it was a car. ![]() (first posted ) When the 2012 Yaris was released in America, it was decided that it should have a lavish marketing campaign. ![]()
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